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In 2021, Qooper made the strategic decision to collaborate with ContentGo, a leading content marketing platform, to enhance their content creation and drive sustainable traffic growth.
Introduction
Qooper, a prominent software development firm, was founded in 2016 with a mission to provide cutting- edge mentoring services to large-scale organizations like Socio, Rentgrata, Harvard, and Questex.
With a wealth of experience in the software field, Qooper quickly gained a reputation for delivering exceptional products tailored to their clients’ unique needs. However, as the company sought to expand its reach and attract more clients, they faced a significant challenge in consistently generating high- quality technical blog content to drive organic traffic and engage their target audience.
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As Qooper's in-house resources were primarily focused on software development and client projects, allocating time and expertise for consistent content creation became a daunting task.
2
The lack of a structured content plan hampered their efforts to increase website traffic and establish thought leadership in the industry.
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Recognizing the importance of content marketing as a key driver of growth, Qooper sought a solution to overcome this challenge and sought the expertise of ContentGo.
ContentGo's team of experienced content consultants worked closely with Qooper to develop comprehensive content aligned with their business objectives and target audience.
This led to the creation of a detailed content plan that encompassed a variety of engaging and informative blog posts, whitepapers, case studies, and other forms of content.
By consistently publishing valuable and authoritative content, Qooper began to attract a broader audience. The quality and depth of the content showcased Qooper’s expertise, establishing them as a thought leader in the domain of mentoring.
The content served as a catalyst for client acquisition, resulting in an influx of new startups partnering with Qooper to develop innovative software solutions.
With the support of ContentGo, Qooper witnessed a significant increase in organic by 1,025%.
Also, higher brand visibility and effective engagement with their target personas fostered meaningful connections that resulted in a boost in lead generation.
Qooper experienced a substantial rise in organic traffic driven by valuable and optimized technical content. This enhanced Qooper’s visibility and market presence.
Through their partnership with ContentGo, Qooper successfully addressed their content marketing challenges, enabling them to achieve remarkable growth.
By leveraging ContentGo's expertise and implementing a strategic content plan, Qooper significantly increased its organic traffic, expanded its client base, and solidified its position as a trusted leader in the software development industry.
ContentGo's team of experienced content consultants worked closely with Qooper to develop comprehensive content aligned with their business objectives and target audience.
This led to the creation of a detailed content plan that encompassed a variety of engaging and informative blog posts, whitepapers, case studies, and other forms of content.
from Qooper
ContentGo is helping our company grow its content base. They are very preferable to work with when it comes to keyword-optimized and informative content. They have quite a talented team of writers. They are quick to respond and work very carefully on each task and follow every detail that we provide them —highly recommended!
PATH TO SUCCCESS
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